Our geothermal installation leads are sourced primarily from location specific pages on our www.dasolar.com website. We have optimized our website to rank well in the search engines for terms relating to "geothermal heat pump installation", "geothermal installers" and other similar terms. In general, we have optimized our site to appeal to prospects looking to purchase and install a geothermal heat pump, as opposed to simply learning about the technology. Focusing on keywords like "installation" and "incentives" yields buyers that are far down the sales funnel.
We have an entire section of our site dedicated to incentives related to geothermal heat pumps (and other renewable energy types). These incentive pages generate search engine rankings (and leads) for prospects far down the purchase funnel (in buying mode). Our incentive page information is derived from an extensive, well maintained, government database. Incentives include rebates, grants, tax credits and other money saving opportunities at the national, state, local and utility level. Our Incentive Alerts service leverages this incentive data and is another great source of leads.
Geothermal - Qualification - Soil/bedrock condition
The consistency and condition of the potential geothermal site is an important qualification factor for geothermal leads. We accomplish this in two ways:
- Human verification - humans look at Bing, Google and Zillow maps to check the location and identify any potential and known soil and bedrock anomalies.
- Prospect re-verification via email - the prospect is emailed maps of their property - they electronically verify location and any potential issues using a form that updates the lead automatically.
The combination of these two qualification methods assures both the location and the fitness of the location for geothermal. It also, very importantly, serves as a "double opt-in" by the prospect - demonstrating (for the second time) their desire to be contacted about a geothermal installation.
Find more details on our lead generation process:
Quality - Sources - Qualification - Speed - Exclusivity - Targeted Email - Customer Success