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Our Team

Douglas Arrison - Founder/CEO DASolar

Douglas Arrison

Doug studied Economics (Bachelors) and Computer Science (Masters) at Boston University.  Early jobs in the software and marketing research industries (IRI) saw him in both technical and sales roles. He later turned to entrepreneurial pursuits in online video and consumer goods (online marketing) - before starting DASolar in 2008. Creating DASolar has been an opportunity for Doug to combine his education and business experience with his boyhood interest in solar energy and a love for the outdoors.

In his free time, Doug takes full advantage of Tahoe and the Sierra Nevada mountains to ski and hike - with occasional knee-crushing forays to Yosemite and beyond.


Jasmine Arrison

Jasmine Arrison

Jasmine has applied her considerable creativity and focus to our marketing and sales efforts and contributes to our DASolar energy blog.  

She is a gifted athlete and accomplished ski racer and enjoyed learning from celebrated US Ski Team coach Konrad Rickenbach on the Diamond Peak ski team.  In 2019 Jasmine was awarded a scholarship to attend the Sugar Bowl Academy.  She also received the Marce Herz scholarship for embodying the ideals of "dedication, self-discipline, and integrity." 

Jasmine won the last race of the 2018 season - the Far West Finals Giant Slalom held at Northstar resort.   Slalom at Western Region Championships in Alaska.  Far West Finals Slalom - Sugar Bowl CAHello sponsors


William Arrison

William Arrison

William is currently working as an apprentice, learning all aspects of the renewable energy industry and the specifics of DASolar’s business.  His aptitude for technology has allowed him to focus on DASolar’s extensive software stack - including Salesforce, HubSpot and our custom, content-managed website.

William built his own gaming computer running LINUX and manages the servers upon which he and his friends apply their boundless creativity playing games like Minecraft.  His early Youtube art features videos of his pets and travels.

He also works as a math tutor for younger students and worked last year at the local tennis center - and this year as a lifeguard at the town pool.  He skis and hikes the mountains of Tahoe and likes to swim in the bracing waters of the lake.






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